Services
The big hurdle that we, as marketing people, have to overcome is
that it’s more difficult to purchase marketing services than many of
the other things you need to run your business. Marketing is mostly
intangible, so it’s tougher to see and feel and measure the results. If
you own a landscaping company and you spend five grand on a new
mower, you get to see and feel the results of the money you spent
every time you hop on the thing. And you measure the value of your
purchase in terms of its very measurable performance. When you
buy marketing services, you’re often paying big bucks for things like
‘good will’, ‘name recognition’, ‘presence’ and ‘impressions’. Even if
you can fully wrap your head around what those things are, you’ll be
hard-pressed to get a good, solid, accurate measurement of how
much of them you’ve purchased with the money you’ve put up, at
least in the short term.
And yet, one thing is absolutely certain: A good marketing plan can
make a business just as surely as a bad, or non-existent, marketing
plan can break it.
We hope that we can make the purchase a little easier to grasp.
Wherever possible, we will give you firm, up-front pricing that only an
act of God (or a particularly PITA client) can alter.
Obviously, the potential for nuance is tremendous, if for no other
reason than we pledge to approach each and every project as if it is
entirely unique. We will, however, work out the majority of the details
during the planning stages, and provide you with up-front pricing for
every aspect of your custom marketing plan.
that it’s more difficult to purchase marketing services than many of
the other things you need to run your business. Marketing is mostly
intangible, so it’s tougher to see and feel and measure the results. If
you own a landscaping company and you spend five grand on a new
mower, you get to see and feel the results of the money you spent
every time you hop on the thing. And you measure the value of your
purchase in terms of its very measurable performance. When you
buy marketing services, you’re often paying big bucks for things like
‘good will’, ‘name recognition’, ‘presence’ and ‘impressions’. Even if
you can fully wrap your head around what those things are, you’ll be
hard-pressed to get a good, solid, accurate measurement of how
much of them you’ve purchased with the money you’ve put up, at
least in the short term.
And yet, one thing is absolutely certain: A good marketing plan can
make a business just as surely as a bad, or non-existent, marketing
plan can break it.
We hope that we can make the purchase a little easier to grasp.
Wherever possible, we will give you firm, up-front pricing that only an
act of God (or a particularly PITA client) can alter.
Obviously, the potential for nuance is tremendous, if for no other
reason than we pledge to approach each and every project as if it is
entirely unique. We will, however, work out the majority of the details
during the planning stages, and provide you with up-front pricing for
every aspect of your custom marketing plan.
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